BBH LONDON
LEAD DESIGNER / BRAND IDENTITY / CAMPAIGN
VABYSMO
Vabysmo is developed by Roche/Genentech and has become a leading, high-growth treatment in the ophthalmology market.
The team at BBH London approached me to lead the design and creative direction for the Vabysmo brand. This included shaping the logo and visual identity, defining the tone of voice, and developing the campaign.
One of the biggest challenges was finding the right balance between being medically credible and still making the brand feel human and warm. We needed something that would speak to both healthcare professionals and patients—without feeling too cold or clinical.
The core idea behind the logo and visual system was duality— reflecting exactly how Vabysmo works, targeting two pathways involved in vision loss.
Awards:
PM Society Awards 2023 / Marketing Week Awards 2024 / New York Festivals Health Awards (Finalist/Bronze) / Clio Health Awards 2023 / Modern Healthcare Marketing Impact Awards 2024
Deliverables:
Logo and visual identity system.
Complete brand guidelines (PDF + Figma).
Key visuals for print, digital, and motion assets.
Design templates for regional marketing teams (US + EU).
Support for launch assets, including web, video, and internal communications.
Complete brand guidelines (PDF + Figma).
Key visuals for print, digital, and motion assets.
Design templates for regional marketing teams (US + EU).
Support for launch assets, including web, video, and internal communications.
Project Credits:
AGENCY: BBH LONDON; CREATIVE DIRECTOR: PAUL FOSTER; AGGIE BIL, BRADLEY GODOLPHIN; HEAD OF HEALTH: NATALIE ENNIKS; STRATEGY DIRECTOR: FRANKIE EVERSON
Brand Evolution / Campaign
Direct-to-Consumer Brand Optimisation / Social Media Campaign
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