BBH LONDON
BRAND IDENTITY / CAMPAIGN
CONTIVUE
Contivue is a breakthrough in ophthalmology, the first refillable, surgically implanted treatment for retinal disease. Created with Roche, BBH developed a brand that gives patients relief from frequent injections and supports surgeons shaping the future of retinal care.
The project set out to create a central ophthalmology brand platform — a parent brand designed to support a family of future retinal disease brands.
As Lead Designer, I partnered with the Design Director to define the core brand concept and logo, and led the development of the key visual, concept art, and full brand system.
The resulting identity is confident and fluid, reflecting Contivue’s innovative delivery method. A minimal palette of black, white, and soft greys conveys clarity and calm, while an expanded use of colour expresses the brand’s broader vision and impact.
Deliverables:
Logo and visual identity system.
Complete brand guidelines (PDF + Figma).
Key visuals for print, digital, and motion assets.
Design templates for regional marketing teams (US + EU).
Support for launch assets, including web, video, and internal communications.
Complete brand guidelines (PDF + Figma).
Key visuals for print, digital, and motion assets.
Design templates for regional marketing teams (US + EU).
Support for launch assets, including web, video, and internal communications.
Project Credits:
AGENCY: BBH LONDON; CREATIVE DIRECTOR: ANDY COOKE, CHRIS CURRAN, AGGIE BIL, LEAD DESIGNER: MILENA TREFLER
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorised use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact milatrefler@gmail.com
