BBH LONDON
LEAD DESIGNER / BRAND IDENTITY / CAMPAIGN
ANZUPGO
Anzupgo is a therapy for moderate to severe chronic hand eczema, developed in collaboration with LEO Pharma and BBH London.
In my role as Lead Designer, I worked closely with the Design Director to shape the brand from the ground up — from the logo and visual direction to the key visual, concept art, and complete identity system.
The brand language is bold and expressive, capturing the feeling of release that comes with moving beyond prolonged steroid use. The logo acts as a marker of change, signalling a new chapter in treatment.
A distinctive bracket motif brings structure and momentum to the system, appearing as both a framing device and graphic backdrop. Centred around a vivid green, the colour palette introduces freshness, confidence, and clarity to a space long defined by clinical minimalism.
Deliverables:
Logo and visual identity system.
Key visuals for print, digital, and motion assets.
Key visuals for print, digital, and motion assets.
Project Credits:
AGENCY: BBH LONDON; CREATIVE DIRECTOR: PAUL FOSTER; AGGIE BIL; BRADLEY GODOLPHIN; SENIOR DESIGNER: SAHRA UHLER
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorised use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact milatrefler@gmail.com
