AGENCY: BBH LONDON
ART DIRECTION / BRAND IDENTITY / PITCH PROJECT / 2021
BELVEDERE
Belvedere is an EU-based pharmaceutical brand redefining medical cannabis through a human-centred lens. Developed as a pitch project at BBH London, the identity moves away from industry clichés to balance medical credibility with an optimistic vision of health.
I designed the logo and visual system using a modular, star-like form to symbolise growth and bodily balance. By pairing clean typography with a palette of soft purples and warm oranges, the brand positions wellbeing as something holistic and progressive—rooting science in a more vital, future-facing aesthetic.
PROJECT CREDITS:
AGENCY: BBH LONDON; CREATIVE DIRECTOR: PAUL FOSTER; AGGIE BIL, BRADLEY GODOLPHIN; DESIGN DIRECTOR: MILENA TREFLER; HEAD OF HEALTH: NATALIE ENNIKS
DELIVERABLES:
LOGO, VISUAL SYSTEM, MOTION ASSETS, PITCH DECK
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorised use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact milatrefler@gmail.com
