AGENCY: BBH LONDON
ART DIRECTION / BRAND IDENTITY / PITCH PROJECT / 2021
BELVEDERE
Belvedere is an EU-based pharmaceutical brand redefining medical cannabis through a human-centred lens. Developed as a pitch project at BBH London, the identity moves away from industry clichés to balance medical credibility with an optimistic vision of health.
I designed the logo and visual system using a modular, star-like form to symbolise growth and bodily balance. By pairing clean typography with a palette of soft purples and warm oranges, the brand positions wellbeing as something holistic and progressive—rooting science in a more vital, future-facing aesthetic.
PROJECT CREDITS:
AGENCY: BBH LONDON; CREATIVE DIRECTOR: PAUL FOSTER; AGGIE BIL, BRADLEY GODOLPHIN; DESIGN DIRECTOR: MILENA TREFLER; HEAD OF HEALTH: NATALIE ENNIKS
DELIVERABLES:
LOGO, VISUAL SYSTEM, MOTION ASSETS, PITCH DECK
