BBH LONDON
ART DIRECTION AND DESIGN / BRAND IDENTITY / PITCH PROJECT
BELVEDERE
Belvedere is an EU-based pharmaceutical brand redefining medical cannabis through a human-centred lens. Developed as a pitch project at BBH London, the identity moves away from industry clichés to balance medical credibility with an optimistic vision of health.
I designed the logo and visual system using a modular, star-like form to symbolise growth and bodily balance. By pairing clean typography with a palette of soft purples and warm oranges, the brand positions wellbeing as something holistic and progressive—rooting science in a more vital, future-facing aesthetic.
Deliverables:
Logo and visual identity system.
Key visuals for print, digital, and motion assets.
Key visuals for print, digital, and motion assets.
Project Credits:
AGENCY: BBH LONDON; CREATIVE DIRECTOR: PAUL FOSTER; AGGIE BIL, BRADLEY GODOLPHIN; DESIGN DIRECTOR: MILENA TREFLER; HEAD OF HEALTH: NATALIE ENNIKS
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorised use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact milatrefler@gmail.com
