MCCANN HEALTH LONDON
DESIGNER / BRAND IDENTITY / CAMPAIGN
THE CLEAN BREATHING INSTITUTE
The Clean Breathing Institute (TCBI) is an organization with global reach and influence, focused on improving respiratory health worldwide. The main goal of this project was to create a distinctive, trustworthy, and scalable brand identity that reflects TCBI’s scientific credibility and global mission.
I led the project from the early concept stage, developing the logo, visual identity, and overall brand system, through to the website design. The objective was to build a clear and consistent visual language that connects scientists and healthcare professionals, supports future growth, and communicates TCBI’s commitment to helping people breathe better.
Deliverables:
Logo and visual identity system.
Key visuals for print, digital
Support for launch assets, including web, video, and internal communications.
Key visuals for print, digital
Support for launch assets, including web, video, and internal communications.
Project Credits:
AGENCY: MCCANN HEALTH LONDON; CREATIVE DIRECTOR: MATT EASWOOD, STEVE WOODLIFFE; ART DIRECTOR: YIFANG TIEN; DESIGNER: SIMON WARLOW
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorised use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact milatrefler@gmail.com
